Consumers are considered kings in India. Every product and all services are projected towards consumers only. But, if for instance, the consumers are not satisfied then that specific product or service will be out of the market at the earliest. So, the PR and the marketing agencies direct the promotional events, marketing research, advertisements, and other activities in a way that they reflect the need of consumers, as it is only the consumers that can either make any product popular or unpopular.
In our assumption, consumer is the genuine lord of the Indian market. As of today, any item that is delivered by any organization has the sole motivation of being helpful to the buyer, because if it of no use, then consequently there will be no criticalness to the item.
Similarly, Buyers are quite critical and alert about their needs and the things they ought to purchase, because of which, the producers have additionally turned out to be more familiar regarding thee tricks that will not be able to trick consumers into buying their products. Additionally, the organizations need to deal with the quality of an entire batch an before selling it to the consumer. The details that they have to take care of are- the quality, its cost its life-span and the like. Since they realize that today purchasers have a great deal of options with them so to pull in a client is not a simple undertaking.
Nowadays shoppers or clients are much significant. Truth be told, in a few organizations the workers are made to think the clients as their manager on the grounds that towards the end on the off chance that they are happy with the item then just they are going to pay to the organization from where the organization will be ready to pay to its representatives.
Additionally, recently every organization leads a study, just to realize that whether the client’s needs are fulfilled or not, or what sort of changes are needed to make it the best for the client.
So we can see that it is the enthusiasm of the client and their needs which have to be taken care by an organization. In early days market was less focused and competitive than today, there were just a couple of sellers in market and customers had relatively few options however, these days, with boom in market and ease of business, there are numerous makers for a solitary kind of ware and in this manner each firm has a solid rivalry with others in making their item as the principal decision to buyer, consequently, it makes the market element and shopper arranged. But in those markets, where monopoly exists consumers always lose their choices and generally have to rely on the producer.
So as in conclusion, it can be said that in India a consumer is the real king of Indian market. From market share to oil price everything solely is dependent on customer or consumer.
-By NB.
