The round of chess is even more a psychological fight than a physical challenge. In any case, passing by the new logo of the World Chess Championship it appears like an incredible inverse. The picture which portrays two checkered bodies entwined around a chess board has left Grandmasters in a fix as well as given fans cause for bewilderment. While the new symbol got under the skin of a few chess champions, five-time title holder Viswanathan Anand trusted this does not bring about chess getting opened into late night TV.
Airing his contemplations on the new sign, Viswanathan Anand stated, “At long last, a position where DeepMind should accomplish something other than figurings. In case you’re in this position you can tally yourself off Santa’s great rundown!”
The branding for the 2018 World Chess Championship in London was unveiled today and it sure is something. pic.twitter.com/Nar2TU87dR
— Bryan Armen Graham (@BryanAGraham) December 19, 2017
“As a chess player, I wish the board was 8×8 and the pawn not on the back rank. In the end, people watch chess for the games. I’m hoping this doesn’t end up pushing us into late night TV” he said in a meeting with ESPN.
While Anand was unpretentious in his perspectives Grandmaster Susan Polgar communicated disappointment and stated, “Over half of the world chess playing populace are kids. They are likewise the greatest obtaining obstruct by a HUGE edge, ordinarily more than grown-ups. Do you believe that logo can be attractive in schools?
Asking World Chess to expel the logo she required another image which would be “tasteful, appealing, sharp, attractive” and “something the whole worldwide chess group can be pleased with”.
In the interim, Moscow based studio Shuka Design, the brains behind the logo, issued an announcement saying “The key visual for the 2018 World Chess Championship is controversial and trendy, just like the host city. As organizers of the match, we’ve been busy for over a year working with artists and designers to develop a perfect key visual, the image that will be associated with the 2018 match and which will find its way onto mugs, posters, outdoor displays, venue design, media, broadcasting graphics and more.”
Here’s what Twitter has to say!
If they would've showed me this brochure in high school, I would've fought a bear to join chess club. https://t.co/6MmLY8CCoP
— Steven Spohn (Spawn) (@stevenspohn) December 19, 2017
https://twitter.com/stv_pelletier/status/943272580861046786
Borderline pawnagraphic. https://t.co/rWARabFfm0
— ~ (@daniel_barker) December 19, 2017
Bit too pawnographic for my tastes.
— Jen (@jenelaina) December 20, 2017
https://twitter.com/dagny/status/943247251144695808
https://twitter.com/scottbuszard/status/943276296817098753
