Chubby cheeks, dimple chin
Rosy lips, teeth within
Curly hair, very fair
Eyes are blue – lovely too.
Teachers pet, is that you?
Yes, Yes, Yes!
Remember this rhyme we used to recite as kids in our rhyme class to “indicate” ourselves as “beautiful”. But are we beautiful only when we have “rosy” lips, “curly” hair and “fair” skin? Isn’t that stereotyping what a beautiful woman is supposed to be? Shouldn’t a woman’s confidence, poise and attitude define her beauty? This campaign by Dove, aims to change the singular beauty ideal girls are exposed to at a very young age by capturing real women with a rhyme to redefine the beauty standards in our country.
By:Archa Dave
