Made for an ethnic wear collection by a leading fashion portal, ‘The visit’ advertisement is creating wave on social media. India’s first ever advertisement which features a lesbian couple as they prepare to meet each other’s parent has been shot for a brand ‘Anouk’, retailed on fashion portal Myntra. The VP (Vice President) of marketing at Myntra fashion has promoted the ad as –BOLD IS BEAUTIFUL THE VISIT.
India being a conservative nation and highly conscious about the social relationship, homosexual relation has never been encouraged far and wide.
While the advertisement has got mixed response from viewers, the ad is yet to see its future (to be banned or not).
https://www.youtube.com/watch?v=GN5hrb4YLOY